Connect with us

Clodius & Co. Jewelers

In search of Americaʼs most unique jewelry retail businesses




Clodius & Co. Jewelers, Rockford, IL

OWNERS: Mark and Monika; ADDRESS: 08 West State Street Rockford, IL 61101; PHONE: (815) 490-9400

FOR THEIR SECOND STORE, Mark and Monika Clodius wanted to create a shop that matched the creative flair they bring to their jewelry designs. The result? A striking overall look that provides a comfortable shopping environment in a store that matches modern interior design features to a building thatʼs a local historical landmark.

How long have you been at this address?

Clodius & Co. Jewelers have been operating for two years in the former D. J. Stewartʼs Department store, built at the turn of the century. Years after D. J. Stewartʼs closed in the 1970s, developers combined the old department store with neighboring buildings to create an attractive riverfront multi-use office building, a project completed in the 1980s. Today Mark and Monika Clodiusʼ jewelry store occupies what was once the department storeʼs coffee shop.

What ARE the most unique featureS of the store?

The shopʼs 20-foot high ceilings give the small store a big feeling. And Clodius takes great pride in the wood grain display cases he designed and had custom built. A natural finish on birch wood gives the silver trimmed cases an earthy appearance. Heʼs also very pleased with the computer station he created. Only the monitor is visible to customers, while underneath Internet access and high-tech gadgets provide the power. Finally, the gritty turn-of-the-century limestone and the arched windows are other interior features the couple like about their store.


Please describe the interior of the store.

The high ceiling is painted in a rich amethyst purple while the walls are a pistachio green. The white almond carpet is textured to give a two-toned “ripple effect”. Colorful fabrics hung on the walls draw together the various elements and are consistent with the storeʼs overall color scheme.

Who did the design?

“We did it,” boasts Clodius. “We approached some interior design experts but none of them could match our vision of what we wanted, so, we did it ourselves.”

Were there any specific requirements when it came to converting the building into a jewelry store?

The old space was a coffee shop, and as there arenʼt many security issues regarding coffee, cups and saucers, the couple was required to renovate the area to reflect the much higher security requirements of a jewelry retailer. Certain areas were glassed-in and protected. One key feature that was retained was the coffee shopʼs big old dishwasher, which had its insides removed. And now that dishwasher serves as a casting well for what Clodius like to call the “worldʼs smallest production shop” — measuring a compact 8ʼ x 10ʼ and containing a polisher, casting and mold masking machines and a kiln.

what was the cost to convert the space?

Interior design [carpet, wallpaper fabrics, paint, electrical work, lights and lighting, labor, furniture, pergo flooring in the shop] cost $15,000. The cases, safes, computers, software, gem lab, complete shop tools and equipment for three jewelers, office and video display windows, cost an additional $100,000.


How do people usually react to the store?

After the “wow” reaction, the common response from customers is “discovering such a unique interior design even existed”, says Clodius. The color combination and custom-built cases are well-liked features of the store, “but the old weathered limestone backdrop to the storeʼs fresh and modern interior are what customers comment on most,” he adds.

What do you like most — and at least — about the store?

The arched windows that frame the trees outside is a view that adds to the “homey feeling” — especially when enjoyed from the shopʼs rich forest green couch in the sitting area. The only drawback is the storeʼs antiquated HVAC (heating, ventilation and air-conditioning) system, which can get a bit noisy.

How does the design of the store fit in with the jewelry you sell?

The couple was considering other locations, but wanted to be in a landmark building. One big benefit to their location is being in art and theatre district near Rockfordʼs riverfront area — which the pair believes will help their ambitions to establish themselves as regional jewelers.

Any ghosts?

None, says Claudius. But an old fire-prevention technique used in the original building involved putting layers of sand between the floorboards. So, as the wood contracts, gaps open and sometimes it “rains” sand in the store.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular