Brainstorms

Could Your Staff Be Used as Mobile Billboards?

Doctors have mostly stopped making house calls, but jewelers should probably give them some thought. “People tend to part with their possessions a lot easier in the comfort of their own home,” one jeweler told us, adding it had been extremely profitable for them. “There is a jewel in every junk pile. Some pieces are plain gold bands, others could be vintage Cartier or Van Cleef pieces. You just never know what you can find.”

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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