2 From the 12th biggest shopping day in 2005, Cyber Monday is now No. 2. The theory is that shoppers are looking to close the deal after testing out gifts in person over the weekend. Help them with a gift card offer that throws in a 10% discount.
4 The Rockefeller Center hits the switch on its landmark Christmas tree today. You should, too. Your customers are back from the Thanksgiving break. They want to see lights, decorations and reindeer carved from ice. Don’t let them down.
6 We’re all pawnbrokers now, or so it seems, as gold trading generates hefty contributions to most jewelers’ bottom lines. On National Pawnbrokers Day, tip your hats to the world’s oldest financial institutions and consider an offer to get customers to sift through their drawers for gold dust.
25 You don’t have to invite Santa to your Christmas party. (He’s probably busy anyway.) A few years ago, Mees Jewelry in Chillicothe, OH, did a “Blue Christmas” event with a singing and dancing Elvis, as well as staff wearing 1950s costumes. We know of another store that booked Darth Vader “because anyone can have Santa” and reported a great response to their fundraiser. Think outside the tinseled box, spread cheer and watch the crowds come.
