(PRESS RELEASE) NEW YORK – Seizing on the simplicity, significance and resonance of its “Diamonds Do Good” tagline, the Diamond Empowerment Fund announced that it will evolve its business name to Diamonds Do Good. In keeping with the change, the non-profit organization has reimagined its logo and will be doing the same to its signature Las Vegas event held on the eve of the opening of the JCK Show.
Inspired by Nelson Mandela in 2007, over the past 12+ years the Diamond Empowerment Fund’s mission has supported programs that develop and empower people in diamond communities around the world. In recent years, its mission expanded to exemplify and tell the stories of the good that natural diamonds do for people in the communities where they’re mined, cut, polished, and sold. Those stories have resonated with consumers and the trade alike: consumers have a better image of the natural diamond industry, and are more interested in purchasing a natural diamond after reading the ‘do good’ stories hosted on diamondsdogood.com. Likewise, members of the industry now identify their own sustainability programs under the ‘do good’ banner and use #diamondsdogood in their social media outreach, further building on the message and ensuring that diamonds continue to be a source of sustained economic development around the world.
Having created and trademarked the Diamonds Do Good name in 2014, the organization will now identify itself under this moniker moving forward, and has rebranded itself with a fresh, new look to mark this evolution. It will be celebrated at DDG’s signature event June 1 in Las Vegas, as a reimagined evening and experience that draws the industry’s top global leaders.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
