(PRESS RELEASE) NEW YORK – Seizing on the simplicity, significance and resonance of its “Diamonds Do Good” tagline, the Diamond Empowerment Fund announced that it will evolve its business name to Diamonds Do Good. In keeping with the change, the non-profit organization has reimagined its logo and will be doing the same to its signature Las Vegas event held on the eve of the opening of the JCK Show.
Inspired by Nelson Mandela in 2007, over the past 12+ years the Diamond Empowerment Fund’s mission has supported programs that develop and empower people in diamond communities around the world. In recent years, its mission expanded to exemplify and tell the stories of the good that natural diamonds do for people in the communities where they’re mined, cut, polished, and sold. Those stories have resonated with consumers and the trade alike: consumers have a better image of the natural diamond industry, and are more interested in purchasing a natural diamond after reading the ‘do good’ stories hosted on diamondsdogood.com. Likewise, members of the industry now identify their own sustainability programs under the ‘do good’ banner and use #diamondsdogood in their social media outreach, further building on the message and ensuring that diamonds continue to be a source of sustained economic development around the world.
Having created and trademarked the Diamonds Do Good name in 2014, the organization will now identify itself under this moniker moving forward, and has rebranded itself with a fresh, new look to mark this evolution. It will be celebrated at DDG’s signature event June 1 in Las Vegas, as a reimagined evening and experience that draws the industry’s top global leaders.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
