Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.
These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.
In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”
Check out Zingerman’s website to see how this great company connects with their products.
Don’t be a buyer. Be a curator.
A few more articles and resources to inspire you:
- Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
- The Retail Curators website
- This April 2012 article from INDESIGN by Josh Wimmer.
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