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Editor’s Note: It’s Time For a New Beginning

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Welcome to INSTORE’s annual engagement and wedding issue. This year, it’s all about new beginnings. 

One of the best things about being a jewelry retailer is sharing in the hope, joy and commitment of happy couples — because an engagement ring wraps all of those beautiful qualities into a tangible and eternal package of the most precious materials known to man. And you get to deliver it.

That’s why, each year, we pack this special issue with the top new products, success stories, tips and advice in the engagement and wedding category that we can find. By doing so, we hope to provide you with fresh thoughts about what to offer incoming shoppers and how to approach the sales presentation. In effect, a new beginning of your own.

Speaking of new beginnings, this issue also marks my first as the new editor-in-chief of INSTORE, and I couldn’t be more excited about taking the reins (although I am a bit nervous to follow in the footsteps of David Squires, the man who invented INSTORE, and who is still very much with us as group editorial director). 

From my early days as an advertising professional back in the late 1990s, I’ve worked with independent jewelry retailers and have always admired your entrepreneurial spirit and willingness to try new ideas. That’s also what drew me to INSTORE (my first story appeared way back in the December 2003 issue), and that’s why I’m super-pumped to be back on the magazine full-time.

Our goals haven’t changed: We still aim to deliver the most incisive business advice in the industry while also telling your stories, because it’s through those stories that we can all celebrate what it means to be a jeweler. 

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Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Continue Reading
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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Editor’s Note: It’s Time For a New Beginning

Published

on

Welcome to INSTORE’s annual engagement and wedding issue. This year, it’s all about new beginnings. 

One of the best things about being a jewelry retailer is sharing in the hope, joy and commitment of happy couples — because an engagement ring wraps all of those beautiful qualities into a tangible and eternal package of the most precious materials known to man. And you get to deliver it.

That’s why, each year, we pack this special issue with the top new products, success stories, tips and advice in the engagement and wedding category that we can find. By doing so, we hope to provide you with fresh thoughts about what to offer incoming shoppers and how to approach the sales presentation. In effect, a new beginning of your own.

Speaking of new beginnings, this issue also marks my first as the new editor-in-chief of INSTORE, and I couldn’t be more excited about taking the reins (although I am a bit nervous to follow in the footsteps of David Squires, the man who invented INSTORE, and who is still very much with us as group editorial director). 

From my early days as an advertising professional back in the late 1990s, I’ve worked with independent jewelry retailers and have always admired your entrepreneurial spirit and willingness to try new ideas. That’s also what drew me to INSTORE (my first story appeared way back in the December 2003 issue), and that’s why I’m super-pumped to be back on the magazine full-time.

Advertisement

Our goals haven’t changed: We still aim to deliver the most incisive business advice in the industry while also telling your stories, because it’s through those stories that we can all celebrate what it means to be a jeweler. 

Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular