Connect with us

Editor’s Note: It’s Time For a New Beginning

Published

on

Welcome to INSTORE’s annual engagement and wedding issue. This year, it’s all about new beginnings. 

One of the best things about being a jewelry retailer is sharing in the hope, joy and commitment of happy couples — because an engagement ring wraps all of those beautiful qualities into a tangible and eternal package of the most precious materials known to man. And you get to deliver it.

That’s why, each year, we pack this special issue with the top new products, success stories, tips and advice in the engagement and wedding category that we can find. By doing so, we hope to provide you with fresh thoughts about what to offer incoming shoppers and how to approach the sales presentation. In effect, a new beginning of your own.

Speaking of new beginnings, this issue also marks my first as the new editor-in-chief of INSTORE, and I couldn’t be more excited about taking the reins (although I am a bit nervous to follow in the footsteps of David Squires, the man who invented INSTORE, and who is still very much with us as group editorial director). 

From my early days as an advertising professional back in the late 1990s, I’ve worked with independent jewelry retailers and have always admired your entrepreneurial spirit and willingness to try new ideas. That’s also what drew me to INSTORE (my first story appeared way back in the December 2003 issue), and that’s why I’m super-pumped to be back on the magazine full-time.

Our goals haven’t changed: We still aim to deliver the most incisive business advice in the industry while also telling your stories, because it’s through those stories that we can all celebrate what it means to be a jeweler. 

Advertisement

Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

trace@smartworkmedia.com

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular

Columns

Editor’s Note: It’s Time For a New Beginning

Published

on

Welcome to INSTORE’s annual engagement and wedding issue. This year, it’s all about new beginnings. 

One of the best things about being a jewelry retailer is sharing in the hope, joy and commitment of happy couples — because an engagement ring wraps all of those beautiful qualities into a tangible and eternal package of the most precious materials known to man. And you get to deliver it.

That’s why, each year, we pack this special issue with the top new products, success stories, tips and advice in the engagement and wedding category that we can find. By doing so, we hope to provide you with fresh thoughts about what to offer incoming shoppers and how to approach the sales presentation. In effect, a new beginning of your own.

Speaking of new beginnings, this issue also marks my first as the new editor-in-chief of INSTORE, and I couldn’t be more excited about taking the reins (although I am a bit nervous to follow in the footsteps of David Squires, the man who invented INSTORE, and who is still very much with us as group editorial director). 

From my early days as an advertising professional back in the late 1990s, I’ve worked with independent jewelry retailers and have always admired your entrepreneurial spirit and willingness to try new ideas. That’s also what drew me to INSTORE (my first story appeared way back in the December 2003 issue), and that’s why I’m super-pumped to be back on the magazine full-time.

Advertisement

Our goals haven’t changed: We still aim to deliver the most incisive business advice in the industry while also telling your stories, because it’s through those stories that we can all celebrate what it means to be a jeweler. 

Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

trace@smartworkmedia.com

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular