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A Facebook Promo For Jewelers

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A Facebook Promo For Jewelers

Wondering how to use Facebook effectively? Here’s one idea:

Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on an 18-carat, round-cut brilliant diamond pendant — dubbed The Triple Crown and valued at $1 million — and pose for photos. Visitors who “liked” the Diamond Boutique on Facebook and posted a photo of themselves wearing the diamond would be eligible for a drawing in which a diamond bracelet was the first-place prize. The drawing was held a week after the event.

The Diamond Boutique had tried a similar promotion in 2003, but this time, Facebook added to its interactivity and reach.

“The difference is you didn’t have the Internet or Facebook to really blow something up before,” says Natasha Digius-Mahdavi, manager, staff gemologist and daughter of owner Mali Digius.

The promotion drew 2,000 people to the store over three days keeping seven staff members constantly busy. The first 100 visitors to pose for photos received triple-strand freshwater floating pearl necklaces with a retail value of $135. A red carpet was set up with a Diamond Boutique backdrop so that visitors could pose like celebrities being photographed by paparazzi. Everyone who posed was also given a souvenir photo of themselves and a gift certificate, which they could use beginning in February.

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With the help of a publicist, the store got tremendous regional and national TV coverage for the event — without paying for any advertising — bolstered its Facebook following and added new customers to its mailing list.


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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A Facebook Promo For Jewelers

mm

Published

on

A Facebook Promo For Jewelers

Wondering how to use Facebook effectively? Here’s one idea:

Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on an 18-carat, round-cut brilliant diamond pendant — dubbed The Triple Crown and valued at $1 million — and pose for photos. Visitors who “liked” the Diamond Boutique on Facebook and posted a photo of themselves wearing the diamond would be eligible for a drawing in which a diamond bracelet was the first-place prize. The drawing was held a week after the event.

The Diamond Boutique had tried a similar promotion in 2003, but this time, Facebook added to its interactivity and reach.

“The difference is you didn’t have the Internet or Facebook to really blow something up before,” says Natasha Digius-Mahdavi, manager, staff gemologist and daughter of owner Mali Digius.

Advertisement

The promotion drew 2,000 people to the store over three days keeping seven staff members constantly busy. The first 100 visitors to pose for photos received triple-strand freshwater floating pearl necklaces with a retail value of $135. A red carpet was set up with a Diamond Boutique backdrop so that visitors could pose like celebrities being photographed by paparazzi. Everyone who posed was also given a souvenir photo of themselves and a gift certificate, which they could use beginning in February.

With the help of a publicist, the store got tremendous regional and national TV coverage for the event — without paying for any advertising — bolstered its Facebook following and added new customers to its mailing list.


{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular