Press Releases

FANA Welcomes Sabrina Sigg to Fast-Growing Sales Team

She joins the mid-Atlantic region as vice president of sales.

Published

4 years ago

June 23, 2021

Press Releases

Sabrina Sigg

(PRESS RELEASE) NEW YORK — FANA, the leading bridal and fine jewelry brand, welcomes Sabrina Sigg as vice president of sales for the mid-Atlantic region. Sabrina will be responsible for expanding the brand’s presence throughout the region and will allow the company to provide more personalized service to its retail partners throughout the area.

“Sabrina is a well-known industry expert with more than 20 years of experience and has a proven record of facilitating long-term relationships. Her winning attitude and ability to provide quality service are a wonderful complement to our growing team.” said Bobby Jain, founder and CEO of Fana.

Sabrina began working in fine jewelry at age 14 as a gift wrapper at Rogers & Holland Jewelers. After completing an MBA at Northern Illinois University, she has worked in watches and fine jewelry ever since. She developed a strong specialization in the bridal category, having spent almost three years at Scott Kay Jewelry before moving to Tacori, where she worked as a Territory Manager for 14 years. Most recently, she worked as a Territory Manager for Hearts on Fire.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.