Press Releases

FANA Welcomes Sabrina Sigg to Fast-Growing Sales Team

She joins the mid-Atlantic region as vice president of sales.

Published

4 years ago

June 23, 2021

Press Releases

Sabrina Sigg

(PRESS RELEASE) NEW YORK — FANA, the leading bridal and fine jewelry brand, welcomes Sabrina Sigg as vice president of sales for the mid-Atlantic region. Sabrina will be responsible for expanding the brand’s presence throughout the region and will allow the company to provide more personalized service to its retail partners throughout the area.

“Sabrina is a well-known industry expert with more than 20 years of experience and has a proven record of facilitating long-term relationships. Her winning attitude and ability to provide quality service are a wonderful complement to our growing team.” said Bobby Jain, founder and CEO of Fana.

Sabrina began working in fine jewelry at age 14 as a gift wrapper at Rogers & Holland Jewelers. After completing an MBA at Northern Illinois University, she has worked in watches and fine jewelry ever since. She developed a strong specialization in the bridal category, having spent almost three years at Scott Kay Jewelry before moving to Tacori, where she worked as a Territory Manager for 14 years. Most recently, she worked as a Territory Manager for Hearts on Fire.

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When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.