Welcome
to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.
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FILL IN THE BLANK:
One word of advice for anyone planning to enter the jewelry business? ____________. |
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Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.
Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
