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Forevermark Gets a New Name

The change will take effect in July.




Forevermark is changing its name to emphasize its connection to De Beers.

The brand will now be known as De Beers Forevermark, Rapaport News reports.

The change will provide “a deeper connection to the iconic De Beers brand and a more direct link to De Beers’ Building Forever sustainability goals and framework,” according to the news outlet.

The change will take effect in July.

De Beers has previously stated that aligning Forevermark’s branding with the De Beers name would result in a “single, unified and powerful social-purpose message.”

Founded is a De Beers subsidiary formed in 2008.

Read more at Rapaport



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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