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Forevermark Gets a New Name

The change will take effect in July.




Forevermark is changing its name to emphasize its connection to De Beers.

The brand will now be known as De Beers Forevermark, Rapaport News reports.

The change will provide “a deeper connection to the iconic De Beers brand and a more direct link to De Beers’ Building Forever sustainability goals and framework,” according to the news outlet.

The change will take effect in July.

De Beers has previously stated that aligning Forevermark’s branding with the De Beers name would result in a “single, unified and powerful social-purpose message.”

Founded is a De Beers subsidiary formed in 2008.

Read more at Rapaport



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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