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Forevermark Gets a New Name

The change will take effect in July.




Forevermark is changing its name to emphasize its connection to De Beers.

The brand will now be known as De Beers Forevermark, Rapaport News reports.

The change will provide “a deeper connection to the iconic De Beers brand and a more direct link to De Beers’ Building Forever sustainability goals and framework,” according to the news outlet.

The change will take effect in July.

De Beers has previously stated that aligning Forevermark’s branding with the De Beers name would result in a “single, unified and powerful social-purpose message.”

Founded is a De Beers subsidiary formed in 2008.

Read more at Rapaport

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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