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Forevermark Gets a New Name

The change will take effect in July.




Forevermark is changing its name to emphasize its connection to De Beers.

The brand will now be known as De Beers Forevermark, Rapaport News reports.

The change will provide “a deeper connection to the iconic De Beers brand and a more direct link to De Beers’ Building Forever sustainability goals and framework,” according to the news outlet.

The change will take effect in July.

De Beers has previously stated that aligning Forevermark’s branding with the De Beers name would result in a “single, unified and powerful social-purpose message.”

Founded is a De Beers subsidiary formed in 2008.

Read more at Rapaport

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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