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Forevermark to Roll Out New Holiday Marketing Strategy

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(Press Release)
LAS VEGAS – Following the announcement of the launch of Forevermark’s new Black Label Collection at JCK Luxury, the diamond brand announced its strategy for the fourth quarter holiday season with a focus on emotional, product-specific advertising.

Forevermark will be developing a national broadcast television commercial to run in Q4 featuring an emotionally symbolic product design – the Ever Us Forevermark Two Stone Diamond collection. The new Forevermark TV spot will still focus on the Ever Us bypass ring as well as other two-stone product including earrings and pendants. Ever Us ads will also run in digital and social media.

“Like the three-stone ring for your past, present and future, the Ever Us two-stone ring is creating a new category across the industry, allowing different tiers of retailers to participate without being negatively impacted by the other. This is an opportunity we simply must not miss,” says Charles Stanley, president of Forevermark U.S.

Additionally, Forevermark will run a “Seize the Day” campaign, targeted to men, with new lines that inspire men to express their love with the gift of a Forevermark diamond this holiday season. This year’s “Seize the Day” campaign will be clearly branded as Forevermark, featuring the Forevermark inscription reflection and logo.

“Seize the Day” advertising will feature a round solitaire ring, cushion solitaire ring, three-stone ring, Forevermark Ever Us two-stone ring, eternity band, The Center Of My Universe pendant and martini set studs. It will run in print, digital, and out of home in 19 markets.

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