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Former Cartier Big Wig Finds New Challenge With Small French Jewelry House

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Her goal is a global one.

Hélène Poulit-Duquesne had been with Cartier since 1998 before she recently became the CEO of Boucheron, a small French jewelry house which she intends to make a global brand, the New York Times writes. Boucheron, the article says, had long focused on clientele in Europe and Japan. But with Poulit-Duquesne’s expertise in international development, she says the goal now is to take the brand “everywhere we are not.”

“In this current trading environment, luxury customers are increasingly prioritizing the rare and unique and are stepping away from the ubiquitous offerings of the powerhouses,” she told NYT. “And that makes our exclusive ‘small is beautiful’ approach more appealing than ever before.”

Read more at The New York Times

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