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Former Cartier Big Wig Finds New Challenge With Small French Jewelry House

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Her goal is a global one.

Hélène Poulit-Duquesne had been with Cartier since 1998 before she recently became the CEO of Boucheron, a small French jewelry house which she intends to make a global brand, the New York Times writes. Boucheron, the article says, had long focused on clientele in Europe and Japan. But with Poulit-Duquesne’s expertise in international development, she says the goal now is to take the brand “everywhere we are not.”

“In this current trading environment, luxury customers are increasingly prioritizing the rare and unique and are stepping away from the ubiquitous offerings of the powerhouses,” she told NYT. “And that makes our exclusive ‘small is beautiful’ approach more appealing than ever before.”

Read more at The New York Times

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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