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Former Cartier Big Wig Finds New Challenge With Small French Jewelry House

Published

8 years ago

March 23, 2016

INSTORE Staff

Her goal is a global one.

Hélène Poulit-Duquesne had been with Cartier since 1998 before she recently became the CEO of Boucheron, a small French jewelry house which she intends to make a global brand, the New York Times writes. Boucheron, the article says, had long focused on clientele in Europe and Japan. But with Poulit-Duquesne’s expertise in international development, she says the goal now is to take the brand “everywhere we are not.”

“In this current trading environment, luxury customers are increasingly prioritizing the rare and unique and are stepping away from the ubiquitous offerings of the powerhouses,” she told NYT. “And that makes our exclusive ‘small is beautiful’ approach more appealing than ever before.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”