Headlines

FTC to Shinola: Stop Saying Your Watches Are “Made in America”

Published

8 years ago

June 23, 2016

INSTORE Staff

Government agency says company must change slogan.

The Federal Trade Commission has ruled that Detroit-based watch maker Shinola must change its advertising slogan – “Where American Is Made” – and also offer better disclosure about its American-made claims, Forbes reports. The FTC, according to the article, says that the company uses imported parts, and thus asserts its watches aren’t “made” in America but rather built or assembled here. Shinola had been warned by the FTC about its advertising practices before, but the brand took no corrective actions, prompting the federal agency to act this time around.

Read more at Forbes

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”