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FTC to Shinola: Stop Saying Your Watches Are “Made in America”

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Government agency says company must change slogan.

The Federal Trade Commission has ruled that Detroit-based watch maker Shinola must change its advertising slogan – “Where American Is Made” – and also offer better disclosure about its American-made claims, Forbes reports. The FTC, according to the article, says that the company uses imported parts, and thus asserts its watches aren’t “made” in America but rather built or assembled here. Shinola had been warned by the FTC about its advertising practices before, but the brand took no corrective actions, prompting the federal agency to act this time around.

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