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While it’s sometimes confusing to distinguish between copyright, trademark and patents, the correct combination can help you protect your intellectual output as a jeweler. Sara Yood, assistant general council for the Jewelers Vigilance Committee, gives you preview of her SMART Show session, Intellectual Property Law for Jewelers.

by Sara Yood, assistant general council for the Jewelers Vigilance Committee

I focused on studying intellectual property in law school, and worked in this field both before and after school. I truly enjoy helping non-lawyers understand the nuances of intellectual property – how to distinguish between them, and how to understand which one will best protect their work.

Briefly: Copyright can protect original designs and drawings; trademark can protect logos, brand names, slogans, and some patterns; and a patent can protect an original invention, such as a new piece of machinery or a new business method.

While it is sometimes confusing to distinguish between these three intellectual property rights, the correct combination can help you protect your intellectual output as a jeweler.

My presentation, Intellectual Property Law for Jewelers (sponsored by the Women’s Jewelry Association), focuses on learning the differences among these three rights, as well as understanding what qualifies for protection, how to go about registering for protection, and some practical application of these laws in the jewelry industry.

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There are some things that cannot be protected by intellectual property law, such as the public domain in copyright law and generic terms in trademark law – we’ll review those as well. We’ll also take a quick detour into publicity rights (the right of celebrities to control their likenesses) and how they affect advertising your products to the public.

I strongly encourage you to come armed with questions or to send questions in advance to me at [email protected] I’m pretty good at rapid-fire questions (thanks, law school), but it’s even better when I have a bit of time to prepare.

I’ll be ready to offer guidance on protecting yourself and your intellectual property, and I hope you’ll be ready to learn!

Sara Yood, Jewelers Vigilance Committee (JVC) assistant general counsel, is an attorney admitted to practice in the states of New York and New Jersey, with extensive experience in intellectual property law.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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