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Off the Road — the Changing Role of the Manufacturer's Rep

WEBINAR: How will the classic jewelry industry “road warrior” evolve in the pandemic era?

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NOT ONLY has the pandemic caused an explosion of online commerce and virtual meetings, but it has also rendered impossible the model of manufacturer reps visiting jewelry stores. How will “the road warrior” need to evolve, given the new needs of jewelry retailers and the technologies at our disposal? Rob Phillips of Robert E. Phillips, Ltd., Bruce Audley of Platinum Perspectives and Benny Golan of Shula New York discuss the changing role of the sales rep and how to better serve retailers in today’s business landscape. Moderated by Megan Crabtree of Crabtree Consulting.

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How Bailey’s Fine Jewelry Navigated a Store Closing With Confidence

After 15 years in Raleigh’s Crabtree location, Bailey’s Fine Jewelry president Trey Bailey faced a challenging decision: how to close a store while preserving both financial strength and the brand’s reputation. The answer was Wilkerson. “They understood both the emotional and financial sides,” Bailey explains. The results? Significant inventory reduction with professionalism throughout. “They don’t just run a sale—they help close a chapter in the best way possible.” Watch Bailey share his experience.

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