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GN Diamond Receives Vendor of the Year for Loose Goods from RJO Trade Show

Trade show was on July 17, 2021.




(PRESS RELEASE) The company comments:

We are so excited to receive this honorable award from our retail partners at RJO. The team at GN strives hard each and every day to provide unsurpassable customer service and everyone is so humbled to have been voted Vendor of the Year for Loose Goods by RJO members.

As all vendors start into a busy summer season of trade shows with the JCK show being the penultimate in August, the atmosphere is filled with enthusiasm and optimism. The summer continues to be strong among retailers and business has been reported as steady. In the past, summer months have seen slower buying trends. We speak with over 2500 retailers on a daily basis and stores are seeing significant increases over 2019 (as well as 2020). Loose diamond sales of round brilliants and ovals lead in demand with pears, princess, radiants and emeralds all being showcased and sold.

Customers are gearing up for a strong holiday season and are encouraged to continue to buy for stock. According to Shane Decker, over 80% of customers who shop for diamonds and jewelry buy that same day. It is critical to have the right diamond inventory at the right prices and GN supports this with their 100% trade in guarantee and attractive terms. Loose diamonds and finished diamond jewelry purchased for inventory or from memo may be exchanged, removing any possible risk in buying for stock and increasing closing percentages for stores.

Please call us for turn key solutions for marketing that will help increase foot traffic into your stores. We appreciate your business and are open 24/7 at and at 800-724-8810.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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