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GN Diamond Receives Vendor of the Year for Loose Goods from RJO Trade Show

Trade show was on July 17, 2021.




(PRESS RELEASE) The company comments:

We are so excited to receive this honorable award from our retail partners at RJO. The team at GN strives hard each and every day to provide unsurpassable customer service and everyone is so humbled to have been voted Vendor of the Year for Loose Goods by RJO members.

As all vendors start into a busy summer season of trade shows with the JCK show being the penultimate in August, the atmosphere is filled with enthusiasm and optimism. The summer continues to be strong among retailers and business has been reported as steady. In the past, summer months have seen slower buying trends. We speak with over 2500 retailers on a daily basis and stores are seeing significant increases over 2019 (as well as 2020). Loose diamond sales of round brilliants and ovals lead in demand with pears, princess, radiants and emeralds all being showcased and sold.

Customers are gearing up for a strong holiday season and are encouraged to continue to buy for stock. According to Shane Decker, over 80% of customers who shop for diamonds and jewelry buy that same day. It is critical to have the right diamond inventory at the right prices and GN supports this with their 100% trade in guarantee and attractive terms. Loose diamonds and finished diamond jewelry purchased for inventory or from memo may be exchanged, removing any possible risk in buying for stock and increasing closing percentages for stores.

Please call us for turn key solutions for marketing that will help increase foot traffic into your stores. We appreciate your business and are open 24/7 at and at 800-724-8810.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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