Press Releases

GN Diamond Receives Vendor of the Year for Loose Goods from RJO Trade Show

Trade show was on July 17, 2021.

Published

4 years ago

July 19, 2021

Press Releases

(PRESS RELEASE) The company comments:

We are so excited to receive this honorable award from our retail partners at RJO. The team at GN strives hard each and every day to provide unsurpassable customer service and everyone is so humbled to have been voted Vendor of the Year for Loose Goods by RJO members.

As all vendors start into a busy summer season of trade shows with the JCK show being the penultimate in August, the atmosphere is filled with enthusiasm and optimism. The summer continues to be strong among retailers and business has been reported as steady. In the past, summer months have seen slower buying trends. We speak with over 2500 retailers on a daily basis and stores are seeing significant increases over 2019 (as well as 2020). Loose diamond sales of round brilliants and ovals lead in demand with pears, princess, radiants and emeralds all being showcased and sold.

Customers are gearing up for a strong holiday season and are encouraged to continue to buy for stock. According to Shane Decker, over 80% of customers who shop for diamonds and jewelry buy that same day. It is critical to have the right diamond inventory at the right prices and GN supports this with their 100% trade in guarantee and attractive terms. Loose diamonds and finished diamond jewelry purchased for inventory or from memo may be exchanged, removing any possible risk in buying for stock and increasing closing percentages for stores.

Please call us for turn key solutions for marketing that will help increase foot traffic into your stores. We appreciate your business and are open 24/7 at www.GNDiamond.com and at 800-724-8810.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.