Press Releases

GN Diamond’s Easy to Use Diamond Stud Simulator Is Here

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct.

Published

3 years ago

April 28, 2021

Press Releases

(PRESS RELEASE) Bridal season is upon us and what better way to sell diamond studs is through GN Diamond’s on the ear stud simulator. Add its diamond stud search on your website and allow your customers who are shopping for studs online to easily view what size diamond studs look like on the ear. Bread and butter studs from 1/4 ct up to 1 1/2 cts. have always been most popular but GN has seen larger studs from 2 ct to 6 ct becoming an additional hot seller. Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the advice of Shane Decker, “Never stop selling until the customer tells you to stop.”

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct. The end consumer can easily see the difference between martini set or 4 prong set in all different sizes that reflect their own taste and budget.

In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of their diamond studs. Each pair is sent to a 3rd party, independent laboratory to evaluate brightness and sparkle.

GN Diamond’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on their annual insurance premium. There is such a competitive market with diamond studs that these features may help retailers gain the edge over their competition and overcome common objections and obstacles salespeople face on a daily basis.

GN Diamond is open 7 days a week at www.gndiamond.com. 800-724-8810.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”