Press Releases

GN Diamond’s Easy to Use Diamond Stud Simulator Is Here

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct.

Published

3 years ago

April 28, 2021

Press Releases

(PRESS RELEASE) Bridal season is upon us and what better way to sell diamond studs is through GN Diamond’s on the ear stud simulator. Add its diamond stud search on your website and allow your customers who are shopping for studs online to easily view what size diamond studs look like on the ear. Bread and butter studs from 1/4 ct up to 1 1/2 cts. have always been most popular but GN has seen larger studs from 2 ct to 6 ct becoming an additional hot seller. Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the advice of Shane Decker, “Never stop selling until the customer tells you to stop.”

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct. The end consumer can easily see the difference between martini set or 4 prong set in all different sizes that reflect their own taste and budget.

In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of their diamond studs. Each pair is sent to a 3rd party, independent laboratory to evaluate brightness and sparkle.

GN Diamond’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on their annual insurance premium. There is such a competitive market with diamond studs that these features may help retailers gain the edge over their competition and overcome common objections and obstacles salespeople face on a daily basis.

GN Diamond is open 7 days a week at www.gndiamond.com. 800-724-8810.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”