(PRESS RELEASE) Bridal season is upon us and what better way to sell diamond studs is through GN Diamond’s on the ear stud simulator. Add its diamond stud search on your website and allow your customers who are shopping for studs online to easily view what size diamond studs look like on the ear. Bread and butter studs from 1/4 ct up to 1 1/2 cts. have always been most popular but GN has seen larger studs from 2 ct to 6 ct becoming an additional hot seller. Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the advice of Shane Decker, “Never stop selling until the customer tells you to stop.”
GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct. The end consumer can easily see the difference between martini set or 4 prong set in all different sizes that reflect their own taste and budget.
In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of their diamond studs. Each pair is sent to a 3rd party, independent laboratory to evaluate brightness and sparkle.
GN Diamond’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on their annual insurance premium. There is such a competitive market with diamond studs that these features may help retailers gain the edge over their competition and overcome common objections and obstacles salespeople face on a daily basis.
GN Diamond is open 7 days a week at www.gndiamond.com. 800-724-8810.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
