1 It’s f-f-f-freezing out there. Your nose turns blue in five minutes, everyone is cloaked in heavy black wool, and the sun slinks off at 4 p.m. All in all, it’s the perfect time to hold a Pacific Island-themed sales event to mark Hula in the Coolah Day. Turn the heat way up, tell your customers to come in their best flip-flops, shades and Hawaiian shirts, mix up some Mai Tais and stick some Beach Boys on the stereo. Say aloha, baby — winter ain’t going to get you down.
2 Well, it’s Groundhog Day … again. If life in your store feels like you’re having the same day … over, and over … do something about it. Try a trunk show, get in a business coach, join the local chamber of commerce — anything that you may have previously viewed with skepticism.
8 Get your customer to laugh and you’re halfway to closing the sale. That’s the thinking behind Laugh and Get Rich Day. And, it’s not just about the bottom line. Humor fosters creative thinking and better communication, generates loyalty and just makes work a better place to be for all. Make a note of how often customers, your staff, and you yourself laugh today. If it’s not often, you’ve got work to do.
18 Battery Day: Set aside your mixed feelings about battery changes and for one day only, offer a discounted or free battery replacement service for watches and other battery-operated jewelry items.
