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Grower Intros New Standard for Lab Diamonds Without Rap Based Pricing

USA based Clarity Diamond debuts fixed SKU pricing for premium lab-grown diamonds.

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Grower Intros New Standard for Lab Diamonds Without Rap Based Pricing

(PRESS RELEASE) AUSTIN, TX — Clarity Diamond, a premium, USA based diamond grower, in Austin, Texas, has introduced fixed SKU pricing for all lab-grown diamond shapes and sizes. This new pricing structure will allow fine jewelry retailers to order a diamond in a particular shape, in a set range of carat weights, within a range of color and clarity, at the same price, every time. By removing the price per carat (PPC) and Rap based pricing comparisons, Clarity lab-grown diamonds will remain competitive, consistent, and easy to understand.

Given the current lab-grown market volatility, the company will continue to monitor the market, ensuring their product is appropriately priced. This monitoring is Clarity’s commitment to be proactive and supportive of their customers.

“The lab-grown diamond market is always in motion, and we are constantly working on ways to provide our retailers with the best experiences and products,” says Beth Howard, director of sales at Clarity Diamond. “Adjusting our pricing and moving towards fixed SKU pricing for all shapes and sizes is a very exciting initiative for us as we work with our current and prospective retailers on all things Clarity.”

For more information or information on becoming a Clarity Diamond partner, contact: Beth Howard Director of Sales, Lab-Grown Diamonds sales@claritydiamond.com.

About Clarity Diamond

Clarity Diamond is the premium diamond brand launched by Plasmability, an American laboratory-grown diamond company based in Austin, Texas. Plasmability has a unique CVD growing process that produces an exceptional product. The company’s proprietary process leaves no graining and no growth lines, giving it a signature look. The growth process, coupled with their state-of-the-art cutting technologies, makes the diamonds suitable for true luxury goods, beyond the typical lab-grown offerings.

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