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Helping Retailers Understand How Innovation and Technology Can Aid Sales

The Plumb Club’s may educational podcasts are published.

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Helping Retailers Understand How Innovation and Technology Can Aid Sales

(PRESS RELEASE)NEW YORK — The Plumb Club’s May podcasts, from jewelry industry experts, focus on how today’s technology can help retailers generate leads and make sales. From capturing new clients via social media, to rethinking how a website is viewed, to creating product newness in-case, to having the ability to “say yes” to a consumer’s special design requests, the technologies available can help them grow sales. Each podcast discusses various innovations and provides new thinking and effective tactics to help turn a prospect into a customer.

Jewelry Technology – Benefiting from the Tools of the Trade: The jewelry industry has been around for centuries, but the tools used to produce fine pieces have changed and evolved. Jeff Weinman talks about some of the most important technical advances in jewelry design and manufacturing, dispelling the myth that these modern technologies take away from individuality and craftsmanship and, in fact, provide the designer greater ability to refine, customize and make pieces with even more precision. He showcases how technology increases newness in a retailer’s case and provides them the ability to “say yes” to a consumer’s desire in order to gain the sale. Jeff Weinman is senior vice president of ODI/Original Designs, a company celebrating 60 years as a trusted source for diamond, bridal and fashion jewelry.

The Innovation Report: This podcast helps bring simple clarity to everything innovative. As a retailer, there are many challenges to face and regularly upgrading technologies can make a digital strategy complicated and expensive. Sean McCormick and Sarah Siegel provide suggestions on creating a plan and measuring metrics. They suggest rethinking the way you view your website and utilizing it as more than just a billboard, but as a digital salesperson – setting goals and reevaluating every six-months in order to get the best ROI. They discuss the various social media platforms available and how best to capture new customers via social media by connecting with them on an intimate level. Sean McCormick is the director of social media and Sarah Siegel is the photographer for Novell Global, a division of Continental, a one stop company dedicated to design, manufacture, and export of fine jewelry products.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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