Megan Crabtree

Here Are 9 Ways to Use AI to Improve Your Jewelry Business Today

Your existing software may offer some of these solutions, and other platforms usually offer free trials or demos.

Published

10 months ago

March 30, 2025

Megan Crabtree Instore April 2025 Issue

STUDIES SHOW THAT over 70% of jewelry businesses are not utilizing AI technologies. Retailers who embrace AI gain a competitive edge, offering better customer experiences and operational efficiency. Here are nine AI-driven strategies to boost your bottom line.

1. Personalized recommendations. AI analyzes customer behavior, such as purchase history, browsing behavior, and interactions with the brand. It then suggests relevant products, such as a “complete your look” feature at checkout, which increases sales and engagement.

2. Virtual try-ons. Augmented reality, powered by AI, is transforming the jewelry shopping experience. Virtual try-ons allow customers to see how a piece of jewelry would look on them without ever visiting the store, offering more confidence in their purchasing decisions.

3. Inventory management. Predictive analytics can take
the guesswork out of inventory management by forecasting demand. This ensures you neither overstock nor run out of high-demand items, which leads to better resource allocation and cost savings.

4. Customer service chatbots. AI chatbots provide instant 24/7 support, freeing staff for in-store interactions. It’s important, however, to have a process in place for a smooth handoff to a human representative to resolve more complex issues.

5. Visual search. Customers can upload an image to find similar jewelry in your inventory, making discovery seamless.

6. Dynamic pricing optimization. AI can optimize your pricing strategy by suggesting pricing adjustments, in real-time, based on competitor rates, demand, and sales trends to maximize profits.

7. Product photography enhancement. AI-powered tools can automatically enhance product images, ensuring consistency and high quality across all visuals. Additionally, 360-degree views of jewelry pieces can be created, allowing customers to examine items from every angle.

8. Appraisal assistance. AI streamlines jewelry appraisals with data-driven valuations, reducing errors and increasing accuracy.

9. PRODUCT DESCRIPTIONS. AI can significantly improve the quality of your product descriptions by translating industry jargon into customer-friendly language. Many shoppers are unfamiliar with terms like “14KWG” and would prefer a description that simply says, “14 karat white gold.” Clear, well-crafted descriptions make it easier for shoppers to purchase with confidence.

So how can you get started? Identify your business needs (e.g., design, marketing, customer service, logistics) and explore AI tools already integrated into your existing e-commerce, CRM, or design software. Many platforms offer free trials or demos.

Megan Crabtree

Megan Crabtree is the Founder & CEO of Crabtree Consulting, a boutique consulting firm with a proven track record of successfully growing jewelry retailers and manufacturers for over two decades. Known for their unique data-driven approach, they flawlessly identify barriers and create tailored growth opportunities, fueling unprecedented success and helping clients reach their goals in the industry. Connect with Megan on LinkedIn and visit crabtreeadvisory.com for more information.

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