Connect with us

Headlines

High-End Online Jeweler Thinks More Can Be Done to Personalize Shopping Experience

mm

Published

on

E-tailer is leveraging customer data to make recommendations.

Former corporate attorney Jean Z. Poh, the founder of online jewelry retailer Swoonery, has turned to data-collection tools to personalize the online shopping experience, Luxury Daily writes. The article explains how Swoonery uses behavior profiling, machine learning and purchasing tools to recommend pieces by personal preference, “creating an intimate consumer-retailer dialogue, an intrinsic element of jewelry purchasing that has been neglected by the industry at large.”

Writer Jen King of Luxury Daily asks: “There has been a slowdown recently in luxury jewelry and watches. Do you think innovative platforms and ecommerce is the answer to these issues?”

Poh: “I absolutely do think innovation is the answer. Consumer behavior has changed. … The jewelry industry has been ignoring the data and instead maintaining the position that people do not want to buy high-end or designer jewelry online. In a world where 98 percent of affluent consumers shop online and only 5 percent of all online purchases are placed on monobrand sites, it no longer makes sense to resist. However, the key lies in being able to reimagine the personalized luxury experience online and letting the customers’ needs drive innovation.”

Advertisement

Read more at Luxury Daily

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular