Connect with us

Headlines

High-End Online Jeweler Thinks More Can Be Done to Personalize Shopping Experience

mm

Published

on

E-tailer is leveraging customer data to make recommendations.

Former corporate attorney Jean Z. Poh, the founder of online jewelry retailer Swoonery, has turned to data-collection tools to personalize the online shopping experience, Luxury Daily writes. The article explains how Swoonery uses behavior profiling, machine learning and purchasing tools to recommend pieces by personal preference, “creating an intimate consumer-retailer dialogue, an intrinsic element of jewelry purchasing that has been neglected by the industry at large.”

Writer Jen King of Luxury Daily asks: “There has been a slowdown recently in luxury jewelry and watches. Do you think innovative platforms and ecommerce is the answer to these issues?”

Poh: “I absolutely do think innovation is the answer. Consumer behavior has changed. … The jewelry industry has been ignoring the data and instead maintaining the position that people do not want to buy high-end or designer jewelry online. In a world where 98 percent of affluent consumers shop online and only 5 percent of all online purchases are placed on monobrand sites, it no longer makes sense to resist. However, the key lies in being able to reimagine the personalized luxury experience online and letting the customers’ needs drive innovation.”

Advertisement

Read more at Luxury Daily

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular