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Hyde Park Jewelers-Judges Comments

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Bob Taczala: The exterior subtly nods to Frank Lloyd Wright and the Biltmore Hotel. The architect did a great job of continuing the vocabulary of previous design around the corner.

Adam Graham: The interior of the store is warm and inviting – great chandelier!

Sarah Read: I FEEL cool just looking at this store. From the chandelier to the "Frank Lloyd Wright feel, they have put together a store that I would want to shop in and be proud to tell my friends about: "Yeah, I shop there."

Todd Reed:
The openness of this store and simple curves balanced with the array of complex textures is cool.

Katy Briggs: Their multi-media "Countdown" grand opening campaign was well thought out and beautifully executed – exactly what was needed to build anticipation for the arrival.

Michael M. Clarke: The socially responsible and generous profile of the owners adds to the mystique and allure of Hyde Park and invites participation.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Hyde Park Jewelers-Judges Comments

Published

on

Bob Taczala: The exterior subtly nods to Frank Lloyd Wright and the Biltmore Hotel. The architect did a great job of continuing the vocabulary of previous design around the corner.

Adam Graham: The interior of the store is warm and inviting – great chandelier!

Sarah Read: I FEEL cool just looking at this store. From the chandelier to the "Frank Lloyd Wright feel, they have put together a store that I would want to shop in and be proud to tell my friends about: "Yeah, I shop there."

Todd Reed:
The openness of this store and simple curves balanced with the array of complex textures is cool.

Katy Briggs: Their multi-media "Countdown" grand opening campaign was well thought out and beautifully executed – exactly what was needed to build anticipation for the arrival.

Michael M. Clarke: The socially responsible and generous profile of the owners adds to the mystique and allure of Hyde Park and invites participation.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular