Calendar

Ideas for Thanksgiving, Small Business Saturday and More Important Dates for November

A few key dates to mark in the month ahead.

Published

5 years ago

October 30, 2018

INSTORE Staff Instore November 2018 Issue

Ideas for Thanksgiving, Small Business Saturday and More Important Dates for November

22 Thanksgiving means it’s time to show appreciation. But this year, aim to make it last all year. Start with the obvious things — your family’s good health and work that keeps you engaged. Then start looking outward until you get to those truly insignificant trifles — the smell of fall in the air, the fragment of a nostalgic song. The psychologist Martin Seligman suggests a routine of writing two short emails each morning to friends, family or colleagues, thanking them for what they do.

13 Celebrate the 200th anniversary of the birth of John Montague, the Earl of Sandwich, who invented the sandwich to save time on eating during a gambling binge. Take inspiration: create a potluck schedule to ensure you and your staff are eating well throughout the holiday season.

24 For Small Business Saturday, print a T-shirt emblazoned with the Small Business Saturday logo. Take a picture of yourself wearing it. Post on social media.

25 30 days to go until Christmas. Launch a holiday countdown on the home page of your website. Highlight a “gift of the day.”

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”