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Ideas for Thanksgiving, Small Business Saturday and More Important Dates for November

A few key dates to mark in the month ahead.

Published

5 years ago

October 30, 2018

INSTORE Staff Instore November 2018 Issue

Ideas for Thanksgiving, Small Business Saturday and More Important Dates for November

22 Thanksgiving means it’s time to show appreciation. But this year, aim to make it last all year. Start with the obvious things — your family’s good health and work that keeps you engaged. Then start looking outward until you get to those truly insignificant trifles — the smell of fall in the air, the fragment of a nostalgic song. The psychologist Martin Seligman suggests a routine of writing two short emails each morning to friends, family or colleagues, thanking them for what they do.

13 Celebrate the 200th anniversary of the birth of John Montague, the Earl of Sandwich, who invented the sandwich to save time on eating during a gambling binge. Take inspiration: create a potluck schedule to ensure you and your staff are eating well throughout the holiday season.

24 For Small Business Saturday, print a T-shirt emblazoned with the Small Business Saturday logo. Take a picture of yourself wearing it. Post on social media.

25 30 days to go until Christmas. Launch a holiday countdown on the home page of your website. Highlight a “gift of the day.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”