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INSTORE’s Eileen McClelland Wins Two Awards for Best Feature, Best How-To Story

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Parent company SmartWork Media takes home a total of eight honors in TABPI awards.

NEW YORK — SmartWork Media, parent company of INSTORE magazine, cleaned up in the recent TABPI awards, winning a total of eight awards for three publications to make the company one of the biggest winners of any media group participating in the competition.

Awards highlights included INSTORE managing editor Eileen McClelland’s two Gold awards for best feature (“8 Holiday Customer Types”) and best how-to story (“Dump Your Dogs”). In addition, SmartWork Media’s magazine for the eyecare business, INVISION, won a total of four awards on its own, making it one of the most honored publications in the TABPI (Trade Association Business Press International) competition.

In the competition’s most prestigious category, best single issue of a publication, all three SmartWork publications were winners, with INDESIGN taking the silver award for its May 2015 edition, INVISION earning ninth place for its March 2015 edition, and INSTORE’s October 2015 edition earning the 11th spot.

In addition to the best single issue honor, INVISION’s awards also included a silver medal for best how-to feature (“The Art of Adding On”), a ninth-place finish for best feature story for “The Year of Reading Seriously”, written by the staff of INVISION, plus an honorable mention for best feature design for Group Design Editor Victor Cantal for the story “Love Work”.

The latest awards haul brings SmartWork Media’s total number of honors in international publishing competitions up to 91.

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Earlier in the year, INSTORE was also named to TABPI’s “Big 95” list, highlighting the 95 most acclaimed business-to-business publications since TABPI launched its awards competition in 2004. INSTORE placed sixth on that list and INDESIGN was 29th.

“Overall these honors provide a terrific sense of validation for our editorial approach,” said Group Editorial Director David Squires. “We’ve always believed that if we supply business markets with well-written, superbly designed, and carefully packaged magazines and online media, then we’ll win the attention of readers in every market where we compete.”

Added SmartWork Media CEO and Publisher Matthijs Braakman, “These awards continue to provide evidence that we make a positive contribution to all lives we impact.”

For more information about SmartWork Media, visit smartworkmedia.com.

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