Press Releases

Jewelers for Children Forms Partnership With Lavish Jewelry Cleaner

Published

8 years ago

April 29, 2016

INSTORE Staff

(Press Release)
Jewelers for Children has partnered with Lavish, a supplier of jewelry cleaner, on a fundraising program in which industry companies can participate.

Every jewelry store sells jewelry cleaner, and through this new relationship, they can purchase Lavish Jewelry Cleaner in the patented foaming version or traditional jewelry bath, directly from Lavish and support Jewelers for Children. Lavish is donating a portion of the proceeds on the sales directly to JFC to support children in need.

The JFC-branded products are available with the retailer’s logo for free if they order 200 or more units, or $0.20 per unit if the order is less than 200 units. Every opening order will include a JFC-branded point-of-purchase countertop display to showcase the product to customers.

"Jewelers for Children is doing amazing work, and Lavish is excited to help them continue impacting the lives of children who need it the most,” says Larry Rodgers, founder and president of Lavish. “We feel privileged to team up with JFC to offer our industry-leading jewelry care products as a way for retail jewelers and designers to participate and reach out beyond the jewelry community. This program will allow jewelers to provide their customers with the very best in luxury jewelry care products to keep their jewelry shining and beautiful every day, with a little extra sparkle for knowing that they’re helping to make a difference in the lives of children in need."

“Lavish produces a great product, and their program that provides full support and fulfillment to the retailer is a perfect fit for JFC,” says David Rocha, Jewelers for Children executive director. “We are excited to be working with them on a program that will raise money for our mission and help involve retail jewelers across the country.”

Anyone interested in participating in the program can contact Jewelers for Children at info@jewelersforchildren.org, or visit www.jewelersforchidlren.org.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”