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Jewelers Mutual Group Acquires E-Commerce Site Gem + Jewel

The goal is to help jewelers grow their ecommerce businesses.




NEENAH, WI — Jewelers Mutual Group has acquired the Gem + Jewel marketplace.

Gem + Jewel provides jewelry retailers with turnkey website creation and hosting, while allowing vendors to sell products online in partnership with retailers.

“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president. “Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their eCommerce businesses.”

Financial terms of the deal were not disclosed.

“What drew me to Jewelers Mutual Group is their work to help the industry holistically, from mine to market,” said Shelia Bayes, Gem + Jewel vice president of industry solutions. “The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”

Jewelers Mutual adds:


From shipping to appraisals to a Diamond Marketplace powered by IDEX, the jeweler-centric solutions featured in the Zing platform continue to expand to best serve the industry. The platform is free to access and is open to all jewelers, even if you are not a Jewelers Mutual Group policyholder. You can register at and stay up-to-date on news about the addition of Gem + Jewel’s marketplace coming soon.



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