(PRESS RELEASE) NEENAH, WI — As COVID-19 continues to impact people, communities and businesses across the nation, the Jewelers Mutual Group remains committed to supporting jewelers and raising the tide of the industry.
This week, the company launches its latest resource – a video for jewelers to share on their social media channels reminding customers during this pandemic that “shopping local” includes jewelry businesses.
The content gives jewelers an opportunity to stay in front of their customers and deliver a message about how customers can support local jewelers, even though their brick and mortar stores may be closed.
“While stores may be closed, love is not canceled,” said Ken Murray, Jewelers Mutual vice president of marketing and digital. “Special moments are still happening every day and people still want jewelry to mark those times in their lives, whether that’s with an engagement ring, a graduation pendant, or birthday earrings.
“This video is one way we’re helping jewelers share with their customers that they are still available and want to be of service in any way they can during these challenging times.”
Along with the video, Jewelers Mutual has provided several different social posts for jewelers to stay connected with their customers as well as a blog post to share highlighting how consumers can buy jewelry online.
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If you are a jeweler and would like to download the social posts or would like more information on these resources, please visit our COVID-19 business page. If you are a customer and would like more information on Jewelers Mutual or jewelry insurance, please visit JewelersMutual.com.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
