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Jewelers Mutual Group Presents Video to Support Jewelry Businesses

Additional resources for social media help jewelers stay top of mind with customers while waiting to re-open.

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(PRESS RELEASE) NEENAH, WI — As COVID-19 continues to impact people, communities and businesses across the nation, the Jewelers Mutual Group remains committed to supporting jewelers and raising the tide of the industry.

This week, the company launches its latest resource – a video for jewelers to share on their social media channels reminding customers during this pandemic that “shopping local” includes jewelry businesses.

The content gives jewelers an opportunity to stay in front of their customers and deliver a message about how customers can support local jewelers, even though their brick and mortar stores may be closed.

“While stores may be closed, love is not canceled,” said Ken Murray, Jewelers Mutual vice president of marketing and digital. “Special moments are still happening every day and people still want jewelry to mark those times in their lives, whether that’s with an engagement ring, a graduation pendant, or birthday earrings.

“This video is one way we’re helping jewelers share with their customers that they are still available and want to be of service in any way they can during these challenging times.”

Along with the video, Jewelers Mutual has provided several different social posts for jewelers to stay connected with their customers as well as a blog post to share highlighting how consumers can buy jewelry online.

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If you are a jeweler and would like to download the social posts or would like more information on these resources, please visit our COVID-19 business page. If you are a customer and would like more information on Jewelers Mutual or jewelry insurance, please visit JewelersMutual.com.

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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