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Jewelers of America Announces ‘People’s Choice’ Category for 2017 CASE Awards

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Entries are accepted through Feb. 17.

(Press Release) Jewelers of America, the national trade association for businesses serving the fine jewelry marketplace, is accepting entries for CASE Awards, its national retail jewelry design competition.

The CASE Awards honors jewelers who create jewelry pieces with the highest levels of creativity, artistry, skills and excellence in quality and style. New for 2017, JA has added a “People’s Choice” CASE Award with consumers voting online at JA’s website for their favorite jewelry piece.

Employees of JA Retail Member companies can enter through Feb. 17, 2017. CASE Award winners will receive a $500 cash prize and national trade and consumer media exposure, among other prizes.

“For so many retail stores, custom designs and talented bench jewelers are the core of their business. Jewelers of America proudly recognizes their talents with the CASE Awards, which now gives even more exposure to retail jewelers through the new ‘People’s Choice’ CASE Award,” said Jewelers of America President and CEO David J. Bonaparte.

There are four competition categories in which jewelers can submit their pieces:

  • Jewelry to $2,000 retail value.
  • Jewelry $2,001 to $5,000 retail value.
  • Jewelry $5,001 to $10,000 retail value.
  • Jewelry $10,001 to $50,000 retail value.

The entries will be evaluated by a panel of industry judges on the following criteria: overall design, marketability, practicality/wearability and quality of manufacture.

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From March 1-8, consumers will vote online at www.jewelers.org to select the “People’s Choice” winner.

JA will promote the online voting period through a social media and digital marketing campaign adding exposure for the CASE Award entrants. During the upcoming JA New York Spring Show, JA will publicly display the jewelry piece that receives the most votes along with the winners of the four jewelry categories.

The CASE Awards – sponsored by Synchrony Financial – are open to staff of JA Retail Member companies. JA Member employees can enter through Feb. 17, and accepted jewelry must arrive at JA headquarters from Feb. 20-24. For more information about the design competition and for complete entry guidelines, visit www.jewelers.org/caseawards or contact JA’s Member Services at (800) 223-0673.

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