Press Releases

Jewelers of America Announces Webinar Series Schedule

Published

6 years ago

March 23, 2018

INSTORE Staff

(PRESS RELEASE) NEW YORK – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the continuation of its educational webinar series. The series will cover a range of topics over the next few months including improving sales techniques and search engine optimization.

Jewelers of America’s webinars are one portion of JA’s educational initiative, designed to educate staff and in turn continue its mission of improving consumer confidence in the fine jewelry industry. “Jewelers of America’s webinar series is an informative educational resource for JA Members that helps to improve skills, marketing strategies, business management and more. The webinar series will continue to focus on key topics that affect jewelers in their daily business practices,” says JA Director of Public Affairs and Education Susan Thea Posnock.

The next webinar will be held on Thursday, March 29, at 2:00PM EST and will focus on “Secret Weapon Selling,” presented by Joy Baldridge, President of Baldridge Seminars International. This session will discuss the art of persuasion, how to successfully close sales, and what it takes to have your company’s best year ever. The following webinar, “SEO in Local Markets,” will dive into techniques to make your store more prominent in search engine results. This webinar will be presented by Alex Fetanat, Founder and CEO of Gemfind, on Thursday, April 19, at 2:00PM EST.

Dates and topics for following upcoming webinars will be released soon. View the full webinar series schedule and pre-register here.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”