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Jewelers of America Announces Webinar Series Schedule

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(PRESS RELEASE) NEW YORK – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the continuation of its educational webinar series. The series will cover a range of topics over the next few months including improving sales techniques and search engine optimization.

Jewelers of America’s webinars are one portion of JA’s educational initiative, designed to educate staff and in turn continue its mission of improving consumer confidence in the fine jewelry industry. “Jewelers of America’s webinar series is an informative educational resource for JA Members that helps to improve skills, marketing strategies, business management and more. The webinar series will continue to focus on key topics that affect jewelers in their daily business practices,” says JA Director of Public Affairs and Education Susan Thea Posnock.

The next webinar will be held on Thursday, March 29, at 2:00PM EST and will focus on “Secret Weapon Selling,” presented by Joy Baldridge, President of Baldridge Seminars International. This session will discuss the art of persuasion, how to successfully close sales, and what it takes to have your company’s best year ever. The following webinar, “SEO in Local Markets,” will dive into techniques to make your store more prominent in search engine results. This webinar will be presented by Alex Fetanat, Founder and CEO of Gemfind, on Thursday, April 19, at 2:00PM EST.

Dates and topics for following upcoming webinars will be released soon. View the full webinar series schedule and pre-register here.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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