Press Releases

Jewelers of America Announces Webinar Series Schedule

Published

6 years ago

March 23, 2018

INSTORE Staff

(PRESS RELEASE) NEW YORK – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the continuation of its educational webinar series. The series will cover a range of topics over the next few months including improving sales techniques and search engine optimization.

Jewelers of America’s webinars are one portion of JA’s educational initiative, designed to educate staff and in turn continue its mission of improving consumer confidence in the fine jewelry industry. “Jewelers of America’s webinar series is an informative educational resource for JA Members that helps to improve skills, marketing strategies, business management and more. The webinar series will continue to focus on key topics that affect jewelers in their daily business practices,” says JA Director of Public Affairs and Education Susan Thea Posnock.

The next webinar will be held on Thursday, March 29, at 2:00PM EST and will focus on “Secret Weapon Selling,” presented by Joy Baldridge, President of Baldridge Seminars International. This session will discuss the art of persuasion, how to successfully close sales, and what it takes to have your company’s best year ever. The following webinar, “SEO in Local Markets,” will dive into techniques to make your store more prominent in search engine results. This webinar will be presented by Alex Fetanat, Founder and CEO of Gemfind, on Thursday, April 19, at 2:00PM EST.

Dates and topics for following upcoming webinars will be released soon. View the full webinar series schedule and pre-register here.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”