Press Releases

Jewelers Vigilance Committee Promotes Sara Yood to Senior Counsel

Published

7 years ago

June 13, 2016

INSTORE Staff

(Press Release)
The Jewelers Vigilance Committee has announced that it has promoted Sara Yood, Esq. to senior counsel, a role in which she will focus on legal research; drafting legal compliance tools; continuing JVC’s participation in the Federal Trade Commission review of the jewelry industry guides; trademark and advertising monitoring; and general legal support..

Cecilia Gardner, president, CEO and general counsel, says: “Sara has proved herself to be a champion of legal compliance in the jewelry industry. She also strongly pursues her interest in intellectual property issues as they impact our members and the industry as a whole. JVC looks forward to her bringing the same energy to her expanded role as senior counsel.”.

Yood joined JVC in 2012 as assistant general counsel. During her employment, she has implemented JVC’s Advertising Monitoring program, researched and monitored trademark applications and registrations on behalf of the jewelry industry, and has written various JVC publications (including the “Guide to Advertising in the 21st Century” and “I’ve Got an Idea!: JVC’s Guide to Intellectual Property Law”). Yood has also developed an expertise in the import/export laws pertaining to protected animal products and plant materials used in jewelry..

Prior to this position, Yood was a fellow at the Fashion Law Institute, located at Fordham University School of Law, where she received her J.D. in 2011. Yood held several prior positions in the private sector and is admitted to the New York State Bar.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”