Press Releases

Jewelry Innovations Receives New Patent for Serinium

Published

7 years ago

March 28, 2016

INSTORE Staff

(Press Release)
SANDY, UTAH – Jewelry Innovations LLC, a distributer of fine jewelry and developer of high-tech jewelry alloys, has announced the issuance of a new patent for Serinium, a contemporary jewelry metal, by the U.S. Patent and Trademark Office. The issuance of this patent to Jewelry Innovations’ sister company, Mythrial Metals LLC, gives legal recognition to Serinium’s unique qualities and composition.

Ultra-hard and bright silver-white in color, Serinium is hypoallergenic and will never oxidize or tarnish. Serinium jewelry is unlike other contemporary jewelry metals in that it can be safely and easily removed in an emergency with commonly available tools. This patent will lead to the first contemporary metal bridal ring sets, which will be shipped this holiday.

"The beauty and technology of Serinium is unique in the jewelry industry,” says Harry Rosenthal, CEO of Jewelry Innovations. “And it comes without the high social and environmental costs associated with gold mining. This patent, together with our additional pending patent applications, will strengthen our portfolio of intellectual property as we continue to offer our customers the finest, safest and most innovative products.”

A full collection of Serinium women’s bridal and fashion jewelry, including the first contemporary metal bridal sets, is in production and will be shipping beginning in the third quarter of 2016.

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