”Just Shut ’er Down’ for 10 Days

We’re ready to start a campaign (#breather): The middle of January should be declared a no-work zone for jewelers. The idea comes from Dennis Petimezas of Watchmakers Diamonds & Jewelry in Johnstown, PA. “All jewelers should just ‘shut ’er down’ for 10 days in the middle of January. Why not? You’ve done all the sizing, etc. from December, your customers have spent their money, and no one is ready to begin buying for Valentine’s Day,” he says. Dennis’s idea is not without its supporters. “Lock the door and walk away for a few days. Tucson is lovely that time of year!” adds Jo Goralski, owner of The Jewelry Mechanic in Oconomowoc, WI. If the Greek islands can do it, why not America’s jewelers?