Press Releases

Karat Social Unveils Exclusive VIP Marketing Roadmap for Jewelry Brands

It offers a tailor-made solution for jewelry companies — including wholesalers, manufacturers, retailers and ecommerce platforms — to enhance their market presence.

Published

1 year ago

February 28, 2024

Press Releases

(PRESS RELEASE) NEW YORK – Karat Social, a pioneering jewelry marketing & advertising concierge firm, has announced the launch of its VIP Marketing Strategy & Tactical Roadmap program, a bespoke service exclusively designed for the jewelry industry.

In an industry where visibility is paramount, Karat Social’s VIP Marketing Roadmap offers a tailor-made solution for jewelry companies—including wholesalers, manufacturers, retailers & ecommerce platforms—to enhance their market presence. This one-of-a-kind service is crafted to meet the unique needs of jewelry companies, providing them with sophisticated, successful marketing strategies (both digital & traditional).

“The VIP Marketing Roadmap is more than just a strategy—it’s a commitment to excellence,” said Marnelli Martin, Founder & CEO of Karat Social. “Our mission is to empower jewelry brands with tools & insights, ensuring that they reach and exceed their marketing objectives. We understand the challenges our clients face, and we’re here to make their ascent to the top as seamless and effective as possible.”

Karat Social’s approach is distinctively hands-on, offering clients comprehensive services such as market analysis, brand positioning, digital marketing, social media management, paid advertising, content creation, creative direction, business strategy, web development and more.

The VIP Marketing Roadmap is the culmination of years of industry experience and an insightful understanding of the market, designed to deliver results without a long learning curve. As the digital landscape becomes increasingly competitive, Karat Social stands out by offering a high-impact solution tailored to the unique needs of the jewelry sector.

For more information, visit here or contact hello@karatsocial.com.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.