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Katerina Perez Launches Online Instagram Sales Course

It delves into the selling opportunities presented by this exciting social media platform.

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(PRESS RELEASE) Katerina Perez introduces a unique online Instagram sales course designed specifically for the jewelry industry and jewelry trade professionals. First of its kind, How to Sell Jewellery on Instagram delves into the selling opportunities presented by this exciting social media platform, taking you on a journey from Zero to Hero with practical advice, case studies, insights, checklists and how-to guides. The course reviews each function of Instagram through a commercial lens, demonstrating how social media can lead to real-world sales that bolster your bottom line.

How to Sell Jewellery on Instagram is a carefully curated 6-week course with 10 online lessons (and a few bonus ones) ranging from getting the most out of your target audience, the psychology of customer behavior on Instagram, available selling tools, studying your competition, growing your community, increasing engagement and managing the content you need to win over customers. The online lessons offer a deep dive into the most essential topics, drawing on the expertise of Katerina, a select group of marketing professionals and dozens of brands who have provided their helpful guidance.

Lessons are designed to be done flexibly, twice a week, over a period of 6 weeks. You will be encouraged to analyze your own Instagram presence, critically assess its strengths and weaknesses, and complete homework assignments that are both educational and beneficial for your Instagram presence. Once checked by Katerina or her team of professionals, you will receive feedback that allows you to move forward with confidence.

By completing How to Sell Jewellery on Instagram, you will be armed with best practice advice, an improved Instagram profile and a thorough understanding of the psychological aspects of online sales, the customer journey and purchasing decisions on Instagram.

For more information and registration go here.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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