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Katerina Perez Launches Online Instagram Sales Course

It delves into the selling opportunities presented by this exciting social media platform.

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(PRESS RELEASE) Katerina Perez introduces a unique online Instagram sales course designed specifically for the jewelry industry and jewelry trade professionals. First of its kind, How to Sell Jewellery on Instagram delves into the selling opportunities presented by this exciting social media platform, taking you on a journey from Zero to Hero with practical advice, case studies, insights, checklists and how-to guides. The course reviews each function of Instagram through a commercial lens, demonstrating how social media can lead to real-world sales that bolster your bottom line.

How to Sell Jewellery on Instagram is a carefully curated 6-week course with 10 online lessons (and a few bonus ones) ranging from getting the most out of your target audience, the psychology of customer behavior on Instagram, available selling tools, studying your competition, growing your community, increasing engagement and managing the content you need to win over customers. The online lessons offer a deep dive into the most essential topics, drawing on the expertise of Katerina, a select group of marketing professionals and dozens of brands who have provided their helpful guidance.

Lessons are designed to be done flexibly, twice a week, over a period of 6 weeks. You will be encouraged to analyze your own Instagram presence, critically assess its strengths and weaknesses, and complete homework assignments that are both educational and beneficial for your Instagram presence. Once checked by Katerina or her team of professionals, you will receive feedback that allows you to move forward with confidence.

By completing How to Sell Jewellery on Instagram, you will be armed with best practice advice, an improved Instagram profile and a thorough understanding of the psychological aspects of online sales, the customer journey and purchasing decisions on Instagram.

For more information and registration go here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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