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Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media

Le Vian’s mini clips embrace modernity and reach new demographics.

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(PRESS RELEASE) In a shrewd and innovative move, luxury jeweler Le Vian has created a series 6 and 15-second, social media-ready adverts to celebrate the 20 year anniversary of its signature Chocolate Diamonds collection. Whilst traditionally, Le Vian TV ads might have been 30 seconds long, these new delectable, bitesize video chunks are specifically designed to maximize engagement and to be viewed on a handheld device or laptop screen. Showcasing the collection’s newest pieces, the Chocolate Diamonds jewels are depicted emerging from the whisks and waves of molten dark chocolate. The decadent, and passion-inducing qualities of both chocolate and Chocolate Diamonds are emphasized. Le Vian’s savvy social media strategy has succeeded in producing enhanced engagement. While a typical video on the Le Vian website receives 2000 views, the short-form Chocolate Diamonds clips have garnered over 10.000 views daily and received hundreds, sometimes thousands of likes and comments. The brand has now gathered 1 million customer email addresses, further proof of Le Vian’s ability to stay ahead of the curve. Astutely recognizing that many consumers — especially Millennials and Gen Z — predominantly engage with media via online platforms rather than broadcast TV, Le Vian’s mini clips embrace modernity and reach new demographics.

Eddie Levian, Le Vian CEO says: “We are thrilled with the final results of our short-form Chocolate Diamonds adverts. Indulgent and irresistible, our Chocolate Diamonds jewels have been tempting consumers for two decades. Le Vian has always been committed to innovation and is proud to have created adverts that target the busy, modern jewelry collector and bring joy in challenging times.”

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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