Press Releases

Les Georgettes by Altesse Continues to Develop Its Global Presence

Published

7 years ago

April 10, 2018

INSTORE Staff

(PRESS RELEASE) Since its creation in November 2015, Les Georgettes by Altesse has become one of the most recent success stories of the jewelry industry globally.

Les Georgettes by Altesse is an innovative concept that combines fine custom jewelry with interchangeable and reversible coloured bands. By combining the savoir-faire of two premier companies which are officially recognized as part of France’s National Heritage, Maison Altesse and Texier, Les Georgettes by Altesse brings together the finest in jewelry and leather craftsmanship. All collections are produced with traditional French know-how in group-owned workshops, which were established in 1905.

In just three years since its creation, Les Georgettes by Altesse has established over 3,000 retail partners worldwide and boasts a turnover in excess of €100 million. Its largest markets include France, North America, the United Kingdom and Germany. An example of its accelerated growth is in North America, where the brand has over 500 retail partners having only launched in August 2016.

The phenomenal success of the Brand sees Les Georgettes by Altesse producing and selling over 500,000 bracelets, 1 million leather bands and 100,000 rings per year around the world.

The growth of Les Georgettes in France has led the brand to become the market leader in affordable jewelry, ahead of Swarovski and just behind Pandora, in the accessible fashion jewelry market.

The strength and presence of the Les Georgettes by Altesse Brand within its 900 retail doors in France is already being mirrored in other leading markets. This incredible growth has seen the Brand’s retail value grow from 3 million in 2015, to 45 million in 2017, with an objective to achieve 100 million in 2018.

Speaking of the accomplishment, Eric Lefranc, CEO said, “The success of Les Georgettes since its creation in 2015 has been simply staggering. We have a really innovative concept; mixing personalizable jewlery with interchangeable elements, which allows every individual to express theirown unique style. The pieces are competitively priced and a true demonstration of high-quality French craftsmanship. We have established a network of highly successful retail partners who are sharing oursuccess around the world. It is essential that we continue to grow the Brand in key markets and look tonew emerging markets to continue our success.”

Les Georgettes continues to increase its market share within key global markets. and have recently confirmed that the grand has opened with national department store Bloomingdale’s.

“The US market represents a big opportunity for the Brand and we are delighted to have Bloomingdale’s on-board. Our presence in North America is very much building and we will soon look to secure further retail partners for other areas of the US” – Eric Lefranc, CEO

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