Connect with us

Headlines

Memorial Day Spending Seen Rising Slightly

Nearly a quarter of survey respondents expect to shell out more this year.

mm

Published

on

Memorial Day Spending Seen Rising Slightly
A typical Memorial Day barbecue spread includes burgers, hot dogs and beer. PHOTO: ISTOCKPHOTO

Nearly three in five U.S. consumers (57%) plan to celebrate Memorial Day weekend, and 95% of celebrants plan to make purchases, with the top items being food and alcohol, a new study by market researcher Numerator has found.

Memorial Day weekend (May 25-27 this year) could also see slightly higher spending this year, the survey found. While 68% of Memorial Day shoppers plan to spend under $100 on their holiday supplies, nearly a quarter (23%) expect to spend more this year than they did last year.

Other findings from the survey include:

  • Memorial Day weekend gatherings will involve getting together with family and friends (57%), grilling/barbecuing (52%), cooking or baking at home (29%), hosting others at their home (17%) and attending a public celebration (13%).
  • People are looking to get out of the house for Memorial Day 2024. Compared to what consumers said they did in 2023, more plan to attend a public celebration, travel, and go out to eat (all up +2% vs year ago) this year.
  • Nearly all celebrants plan to make Memorial Day weekend purchases. Food tops the shopping list (83% plan to purchase), followed by alcoholic beverages (44%), non-alcoholic beverages (33%), decorations (17%), party supplies (14%), candy (9%), and games or activities (9%).
  • Beer remains the most popular alcoholic beverage for the holiday (76%), followed by wine (42%), spirits or spirit-based drinks (36%), and hard seltzers or canned cocktails (35%).
  • Grocery stores will see the most shoppers this Memorial Day (65%), followed by big box stores (47%), liquor stores (24%), discount or dollar stores (18%), and local shops/small businesses (14%).

Numerator’s Q2 2024 Holiday Preview survey drew responses from 5577 consumers in April.  Purchasing insights were compiled using Numerator’s 150k household Total Commerce Panel, looking at data in the week leading up to Memorial Day 2023 versus the prior week period for beer and grocery sales and data from the equivalent period in 2023.

Click here for more from the survey.

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular