Headlines

More Retailers Using Generative AI in the Workplace: Survey

While generative AI tools are becoming more common in retail, executives still have concerns related to bias and data security.

Published

9 months ago

March 20, 2024

INSTORE Staff

More Retailers Using Generative AI in the Workplace: Survey

PHOTO: ISTOCKPHOTO

Retailers are turning to Artificial Intelligence (AI) to enhance customer experiences – and retail executives are seeing more of their employees use generative AI tools, according to a new survey by Salesforce and the Retail AI Council.

Ninety-three percent of retailers surveyed said they use generative AI for customer communications and marketing. Eighty-one percent said they have a budget dedicated to these generative AI tools.

Retail executives said about 36 percent of their employees are using generative AI, such as ChatGTP. This is expected to rise to 45 percent by 2025.

However, retail executives still have concerns related to AI – with bias being the top concern. 62 percent say they have put in place guidelines for transparency, data security and privacy.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”