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My Life: Joel Hassler

Published

10 years ago

February 17, 2015

INSTORE Staff Instore February 2015 Issue

My Life: Joel Hassler

Joel Hassler

Rasmussen Diamonds, Racine, WI

Joel Hassler purchased Rasmussen Diamonds, a 115-year-old jeweler, from his in-laws, Bill and Kathy Sustachek, in 2011. Outside of the store, Joel has a passion for all things culinary, loves to travel and closely follows soccer. He is active in Rotary and the Share Our Strength charity. In 2012, he was named the “Young Professional of the Year” by the Racine Chamber of Commerce. Joel is married to Kori and they have two daughters, Indiana and Keira.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”