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Neil Lane Brand Acquired, Will Expand Scope

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INSTORE NeilLane“Designer to the stars” Neil Lane is selling a majority interest in his well-known brand.

Lane says his brand will move ‘to the next level.’

Authentic Brands Group, a New York-based brand development, marketing and entertainment company, has bought a majority interest in the Neil Lane jewelry and accessories brand, which was founded by “jewelry designer to the stars” Neil Lane.

“We are honored to welcome Neil Lane to the ABG family,” said Jamie Salter, chairman and CEO of ABG. “Neil’s influence in jewelry, bridal and entertainment provides a solid foundation from which to grow Neil Lane into a full lifestyle brand.”

Financial terms of the deal were not disclosed.

ABG’s portfolio also includes luxury and fashion brands such as Judith Leiber, Juicy Couture, Frye and Hickey Freeman.

“I’m excited to have my brand as part of ABG’s esteemed portfolio,” Lane said. “ABG’s capabilities in building value are unparalleled and I’m confident that together we will take my brand to the next level.”

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While jewelry will continue to be a cornerstone of the brand, ABG will expand Neil Lane into lifestyle offerings such as home, travel and fashion, according to a press release. ABG will also broaden its relationship with Signet Jewelers and focus on growing the brand’s global presence via key social media and digital platforms.

Following the deal, Lane will continue to own and operate his iconic couture jewelry boutique in West Hollywood, CA.

Lane is an entrepreneur, innovator and designer with a long history in Hollywood. He formed relationships with emerging stars early in his career and quickly rose to fame alongside them, becoming the go-to jewelry designer for celebrities’ red-carpet appearances and their nuptials, according to the release. He signed on with “The Bachelor” more than a decade ago and has partnered with Signet Jewelers to offer exclusive, vintage-inspired jewelry and diamond ring collections at Kay Jewelers, Zales and Jared The Galleria of Jewelry.

Greif & Co., a Los Angeles based investment bank, represented Neil Lane Enterprises in this transaction.

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