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New Data Reveals Engagement Ring Trends in Different Cities and States

Blue Nile analyzed recent sales data.

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Engagement Ring.

SEATTLE — Online diamond retailer Blue Nile has published new data on how states and cities across the country stack up when it comes to engagement ring trends.

The company determined the top engagement ring settings, metal styles and diamond shapes and sizes across the U.S. by analyzing its nationwide sales data from the past 12 months.

While round-cut diamonds are most popular, don’t rule out other shapes, Blue Nile advises, noting that fancies can look larger and cost less than a round of similar carat weight.

Dallas – Although Seattle is known as the “Emerald City,” Dallas orders the most emerald-cut diamonds and wears the crown for the princess cut.

New York City – “Watch out Big Apple, New Yorkers may have a new favorite fruit,” Blue Nile says in a press release. It turns out that New York City buys the most pear-shaped diamonds. The Empire State also reigns supreme for radiant-cut diamonds.

Los Angeles – This city loves the vintage-inspired marquise cut most.

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Chicago – Oval-cut diamonds are the most popular in the Windy City, and orders have doubled nationwide in the past three years.

Blue Nile also released findings related to diamond weight.

Charleston, SC – Holy moly, the “Holy City” is rocking the biggest rock with an 8.04 carat princess cut purchased in the past year.

Honolulu – Hawaiians have a lot of heart … when it comes to diamonds that is. The island coincidentally nicknamed the “Pacific Diamond” lays claim to the largest heart-shaped diamond purchased in the past year (4 carats).

Platinum is the most popular metal nationwide given its durability and symbol of enduring love, Blue Nile notes.

Atlanta – Rose gold is on the upswing nationwide, with double the number of orders between 2016 and 2019, especially in Atlanta, leading the trend with orders.

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San Francisco – This California city may be home of the Golden Gate Bridge but is the most popular city for platinum.

Texas – Gold is bigger in Texas. Dallas orders more white gold than any other city, while Houston orders more yellow gold than any city.

The number one setting nationwide is, of course, a classic solitaire. However, if the illusion of a larger, more brilliant center stone is a priority, opt for a Halo setting, says Blue Nile.

District of Columbia – The nation’s capital capitalizes on a little extra bling; the most popular setting is the white gold Riviera Pave.

Houston – While a platinum six-prong solitaire is nationally the most popular, Houstonians are tradition twisters, with preference leaning toward white gold six-prong solitaires.

Philadelphia – Philadelphians must be inspired by their “Keystone State” moniker – the vintage-inspired Heirloom Petite Milgrain Engagement Ring is the most popular setting.

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“While the round cut is always the most popular because of how it optimizes fire and brilliance, we’ve noticed that engagement ring trends vary based on where our customers reside and it’s those trends that tell a story of their own,” said Katie Zimmerman, Blue Nile’s chief merchandising officer. “Every engagement ring created on our site is handcrafted and unique to each individual, their love story and customized to their unique style preference.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Failed Fashion Jewelry Chain Is Coming Back

It will operate primarily as an online brand.

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Jewelry and accessories retailer Charming Charlie may have gone bankrupt and closed its 261 stores, but you can expect to see the brand resurface in coming months.

Charlie Chanaratsopon, founder of the company, is acquiring its trademarks, internet properties and other intellectual property for about $1.23 million, the Houston Chronicle reports. He was approved to buy the assets following a bankruptcy auction.

He plans to revive Charming Charlie as primarily an online brand. It will have only a few permanent brick-and-mortar stores, which will open early next year.

The company’s main advantage is its 10-million-strong customer base, said Chanaratsopon, former CEO of Charming Charlie.

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“In this age of retail, we still see an opportunity for the brand to thrive in the online ecosystem,” he said, according to the Chronicle.

The company said in July that it was closing all of its stores in connection with its Chapter 11 bankruptcy filed July 11.

Read more at the the Houston Chronicle

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Online Jewelry Brand Raises $6.2M in Funding

Ross-Simons has taken a majority stake.

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CRANSTON, RI — Luca + Danni Inc., a online jewelry brand based in Rhode Island, has closed on $6.2 million in funding, with Ross-Simons Inc. becaming the majority investor in the deal.

PJC, a Boston-based VC Fund and early investor in Luca + Danni, will retain a stake in the company.

The investments “create a powerful partnership between an iconic jewelry company and three-year-old digital brand,” according to a Luca + Danni press release.

Fred Magnanimi, founder of Luca + Danni, will remain as CEO and board member.

“I started this brand to honor my family’s 50+ year heritage in US made handcrafted jewelry and help others embrace the journey of life as I learned to do after losing my brother to leukemia,” said Magnanimi. “With the amazing resources and strategic support of Ross-Simons and PJC, I am confident we will help millions embrace their own journey and continue to build our community.”

Ross-Simons, also based in Rhode Island, has a long history in retail and direct-to-consumer jewelry sales.

“Luca + Danni is a digitally native brand rapidly taking market share in the jewelry space,” said Jim Speltz, president of Ross-Simons. “Our resources, product expertise, and go-to-market experience matched with Luca + Danni’s powerful brand will foster meaningful growth in the evolving e-commerce world.”

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She Woke Up Without Her Engagement Ring. Guess Where Doctors Found It …

It all started with a dream. (Story with video.)

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A San Diego woman woke up without her engagement ring, and she immediately remembered a dream she’d had the night before.

One where she’d swallowed her engagement ring.

Jenna Evans immediately told her fiance, Bob Howell, and they headed to urgent care. She told the story in a Facebook post that has gone viral, garnering 62,000 shares as of Sept. 16.

She ended up seeing a gastroenterologist, who performed an upper endoscopy.

“Everything went great, they found my ring just beyond my stomach in my intestines, retrieved it and gave it to Bobby, not me,” she wrote.

She also divulged a bit about the dream that got her into the predicament.

“I was having a dream that Bobby and I were in a very sketchy situation involving a high speed train and bad guys (I have very exciting and vivid dreams) and he told me I had to swallow my ring to protect it; so I popped that sucker off, put it in my mouth and swallowed it with a glass of water riiiight about the time I realized what I was doing,” she explained. “I assumed this too was a dream, because WHO ACTUALLY SWALLOWS THEIR ENGAGEMENT RING, so I went back to sleep.”

The ring was made by Simone Jewelry Designs in Houston. CBS8 reports that it includes a 2.4 carat diamond.

Watch a news video about the incident:

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