Economic uncertainty, bad weather crimp sales.
With only a few days until Christmas, many jewelers are running behind last year’s numbers.
With more uncertainty in the air, jewelers are hoping for traditional “wild sprint at the end”.
90% post sales growth from 2020, according to INSTORE survey.
80% on track to top last year’s record-breaking holiday season.
More than half are ahead of target at midpoint of holiday season, according to INSTORE survey.
Nearly half said their sales were either “better than expected” or flat out “terrific.”
60% topped their pre-COVID holiday numbers, according to INSTORE survey.
Many jewelers say they expect to have record years despite year of turmoil.
For many, sales have been better than expected.
'Lower price points and silver are poor. Middle range prices are good,' says one jeweler.
SANTA, WHO SEEMED to have gone AWOL in recent years, turned up in a big way at the end of 2019, delivering happy surprises and loads...
Thirty-one percent of jewelers said the 2019 holiday season so far had been a better than expected.
A pleasant surprise may be on the way.
45% of jewelers in our survey say the season is in line with their projections.
Thanks to higher average tickets and solid foot traffic.
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