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Online Jeweler Figures Out How to Keep Site Visitors from Going to Competitors

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E-tailer leads all others in average desktop visit duration.

Jewelry Television recently became the top U.S. online retailer for desktop traffic engagement, increasing its average visit duration to 14 minutes, 4 seconds in March from 12 minutes, 37 seconds in February, writes Internet Retailer, citing an analysis by analytics company SimilarWeb. The trick, the article says, has been Jewelry Television’s video content, which has proven effective in keeping visitors on the site and away from other e-tailers. “This engagement is no surprise given the site’s innovative methods of keeping users online to discover new content,” says Pavel Tuchinsky, SimilarWeb’s digital insights manager. “For example, it has video content including an option to watch live broadcasting of showcased jewelry items, which is one of the most popular pages on the website based on SimilarWeb data, alongside weekly episodes of jewelry-making school.”

Read more at Internet Retailer

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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