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Online Jeweler Figures Out How to Keep Site Visitors from Going to Competitors

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E-tailer leads all others in average desktop visit duration.

Jewelry Television recently became the top U.S. online retailer for desktop traffic engagement, increasing its average visit duration to 14 minutes, 4 seconds in March from 12 minutes, 37 seconds in February, writes Internet Retailer, citing an analysis by analytics company SimilarWeb. The trick, the article says, has been Jewelry Television’s video content, which has proven effective in keeping visitors on the site and away from other e-tailers. “This engagement is no surprise given the site’s innovative methods of keeping users online to discover new content,” says Pavel Tuchinsky, SimilarWeb’s digital insights manager. “For example, it has video content including an option to watch live broadcasting of showcased jewelry items, which is one of the most popular pages on the website based on SimilarWeb data, alongside weekly episodes of jewelry-making school.”

Read more at Internet Retailer

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