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Online Jeweler Figures Out How to Keep Site Visitors from Going to Competitors

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E-tailer leads all others in average desktop visit duration.

Jewelry Television recently became the top U.S. online retailer for desktop traffic engagement, increasing its average visit duration to 14 minutes, 4 seconds in March from 12 minutes, 37 seconds in February, writes Internet Retailer, citing an analysis by analytics company SimilarWeb. The trick, the article says, has been Jewelry Television’s video content, which has proven effective in keeping visitors on the site and away from other e-tailers. “This engagement is no surprise given the site’s innovative methods of keeping users online to discover new content,” says Pavel Tuchinsky, SimilarWeb’s digital insights manager. “For example, it has video content including an option to watch live broadcasting of showcased jewelry items, which is one of the most popular pages on the website based on SimilarWeb data, alongside weekly episodes of jewelry-making school.”

Read more at Internet Retailer

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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