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Outside The Box: Simon Jewelers

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Outside The Box: Simon Jewelers

Innovative Events That Succeeded

Outside The Box: Simon Jewelers

Published in the January/February 2012 issue

Last October, Simon Jewelers teamed with Slane jewelry and other sponsors to host a concert celebrating the work of Habitat for Humanity as well as the album release of local country singer Lacy Green. The concert, held in the courtyard behind the store, attracted nearly 500 people, many of whom came into the store for the first time.

INTERVIEW WITH GARY SIMON, OWNER, SIMON JEWELERS

How did you measure success for the event?

We had a pre-concert event in the store and had regular customers as well as new concert attendees. It was a real feel-good event. Many local individuals and businesses posted about our event on Facebook, as well as exposure through our site and Lacy Green’s website. Lacy currently has a YouTube video on the event.

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Why was it a natural fit for Simon’s, Slane and Lacy Green to partner up to support Habitat for Humanity?

We feel it is important to support this “quality of life” element in our community. We all believe in giving of oneself to others, and Habitat for Humanity is a great reflection of that mission.

How did the charity benefit from your involvement?

We were able to present them with a check for $1,000 and have them featured at the concert. The local newspaper covered the event and wrote about Habitat. We were able to have a picture of a Habitat home printed and circulated on the Web through Facebook.

How did Simon’s ultimately benefit from putting on this event?

It called attention to our business being involved in our community. We have made a special “Lacy” pendant by SLANE and donate a portion to the Lacy Green Band. Lacy is proudly wearing SLANE as she performs here locally, as well as in her travels.

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{igallery id=9012|cid=11|pid=1|type=category|children=0|showmenu=0|tags=|limit=0} 

 

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Outside The Box: Simon Jewelers

Published

on

Outside The Box: Simon Jewelers

Innovative Events That Succeeded

Outside The Box: Simon Jewelers

Published in the January/February 2012 issue

Last October, Simon Jewelers teamed with Slane jewelry and other sponsors to host a concert celebrating the work of Habitat for Humanity as well as the album release of local country singer Lacy Green. The concert, held in the courtyard behind the store, attracted nearly 500 people, many of whom came into the store for the first time.

INTERVIEW WITH GARY SIMON, OWNER, SIMON JEWELERS

How did you measure success for the event?

Advertisement

We had a pre-concert event in the store and had regular customers as well as new concert attendees. It was a real feel-good event. Many local individuals and businesses posted about our event on Facebook, as well as exposure through our site and Lacy Green’s website. Lacy currently has a YouTube video on the event.

Why was it a natural fit for Simon’s, Slane and Lacy Green to partner up to support Habitat for Humanity?

We feel it is important to support this “quality of life” element in our community. We all believe in giving of oneself to others, and Habitat for Humanity is a great reflection of that mission.

How did the charity benefit from your involvement?

We were able to present them with a check for $1,000 and have them featured at the concert. The local newspaper covered the event and wrote about Habitat. We were able to have a picture of a Habitat home printed and circulated on the Web through Facebook.

How did Simon’s ultimately benefit from putting on this event?

Advertisement

It called attention to our business being involved in our community. We have made a special “Lacy” pendant by SLANE and donate a portion to the Lacy Green Band. Lacy is proudly wearing SLANE as she performs here locally, as well as in her travels.

{igallery id=9012|cid=11|pid=1|type=category|children=0|showmenu=0|tags=|limit=0} 

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular