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Pepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video)

It’s worth about $3,000.

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Pepsi has released an engagement ring made that, while sporting a lab-grown diamond, is also infused with Crystal Pepsi.

The ring consists of a 1.53-carat diamond on a platinum band, AdWeek reports.

Pepsi fans can tweet their ideas for the perfect proposal for a chance to win the sparkler. In the official contest rules, Pepsi says the prize is an “IGI Laboratory Grown Diamond Crystal Pepsi engagement ring” with a value of about $3,000.

According to AdWeek, the diamond “was made by boiling down Pepsi’s clear beverage to its most basic carbon form, resulting in a powder.” The powder was incorporated in the diamond-growing process.

Entries must include the hashtags #PepsiProposal and #Contest, and the @Pepsi Twitter account must be tagged. They can include up to four photos and one video up to 30 seconds long.

A winner will be announed the week of March 16.

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Pepsi created the promotion with VaynerMedia.

Watch Pepsi’s video about the ring:

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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