Headlines

Pepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video)

It’s worth about $3,000.

Published

3 years ago

February 18, 2020

INSTORE Staff

Pepsi has released an engagement ring made that, while sporting a lab-grown diamond, is also infused with Crystal Pepsi.

The ring consists of a 1.53-carat diamond on a platinum band, AdWeek reports.

Pepsi fans can tweet their ideas for the perfect proposal for a chance to win the sparkler. In the official contest rules, Pepsi says the prize is an “IGI Laboratory Grown Diamond Crystal Pepsi engagement ring” with a value of about $3,000.

According to AdWeek, the diamond “was made by boiling down Pepsi’s clear beverage to its most basic carbon form, resulting in a powder.” The powder was incorporated in the diamond-growing process.

Entries must include the hashtags #PepsiProposal and #Contest, and the @Pepsi Twitter account must be tagged. They can include up to four photos and one video up to 30 seconds long.

A winner will be announed the week of March 16.

Pepsi created the promotion with VaynerMedia.

Watch Pepsi’s video about the ring:

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