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Platinum Guild International USA Announces Business Development Grant Program

It will award up to a total of $500,000 in a 3-year program to one or more manufacturers, designers or retailers.




(PRESS RELEASE) NEW YORK — In an effort to fulfill their mission to develop demand for and build an enduring commitment to platinum in jewelry, Platinum Guild International USA is announcing the creation of an incomparable grant program open to the jewelry industry in the United States. The new program is designed to turbo-charge the growth in platinum jewelry business specifically within the USA by inspiring manufacturers, designers, and retailers to make platinum an important focus of their business.

Eligibility requirements for applicants include a US-based or US-focused business, a knowledge of designing and manufacturing in platinum, and willingness to make a long-term commitment to designing, manufacturing and/or selling platinum products.

Relying upon consumer research conducted by 360 Market Reach which was shared with the industry late last year, PGI USA is assured that consumers have placed increased value on symbolic items, such as engagement rings and wedding bands. This holds true across generations, thus increasing the sales potential of consumer segments ranging from the coveted Gen Zers to Baby Boomers.

“Prior to the pandemic, the platinum jewelry sector of the industry had grown consistently for the past seven years, increasing more than 60% since 2013” shared Kevin Reilly, PGI USA’s Vice President. “To continue this trajectory, we believe this newly established program will allow for continued growth, taking platinum jewelry sales to never before seen levels.”

For the jewelry industry at large, platinum jewelry provides an incremental profit opportunity and can increase the average ticket transaction. The fact that it’s the most secure setting for diamonds and gemstones ensures its lasting value. Platinum is a win-win for both consumers and the industry alike.

For more information and to apply for the Platinum Business Development Grant, visit here. The application deadline is April 30, 2021.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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