Multimedia Highlights

Podcast Highlight: Listen to the First Minute of the Jewelry Store-Version of a Classic Holiday Poem

In this version, it’s the biggest day of the year … and things have gotten off to a really bad start.

Published

6 years ago

December 16, 2018

INSTORE Staff

FOR A JEWELER, Kyle Bullock is a heck of a writer. (Or is it that, for a writer, Kyle Bullock is a heck of a jeweler?)

Whatever the case, we’re sure you’ll enjoy Kyle’s latest literary effort — a jewelry store-themed take on the classic holiday poem, “The Night Before Christmas”.

In this version of the story, a jewelry store gets ready for a big sales day on the most important day of the year. And, as this minute-plus excerpt indicates, things have gotten off to a really bad start.

Listen to the excerpt above, or the full podcast below.

OVER THE COUNTER SPECIAL EPISODE: TWAS CHRISTMAS IN A JEWELRY STORE (6:41 MINUTES)

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”