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Podcast Highlight: Jeweler Talks About the Question That Changed His Business Forever

He had never thought about his store from that perspective before.

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THE INSTORE PODCAST NETWORK is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.

The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.

In this short clip from the debut episode of “The Barb Wire,” John Carter of Jack Lewis Jewelers tells Barbara Palumbo about a meeting with his store’s marketing consultant — and one particular question he was asked — that changed the direction of his business.

Or catch the full podcast below.


THE BARB WIRE EPISODE 1: JOHN CARTER (59:21 MINUTES)


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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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