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Podcast Highlight: Jeweler Talks About the Question That Changed His Business Forever

He had never thought about his store from that perspective before.

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THE INSTORE PODCAST NETWORK is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.

The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.

In this short clip from the debut episode of “The Barb Wire,” John Carter of Jack Lewis Jewelers tells Barbara Palumbo about a meeting with his store’s marketing consultant — and one particular question he was asked — that changed the direction of his business.

Or catch the full podcast below.


THE BARB WIRE EPISODE 1: JOHN CARTER (59:21 MINUTES)


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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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