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Podcast Highlight: Jeweler Talks About the Question That Changed His Business Forever

He had never thought about his store from that perspective before.

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THE INSTORE PODCAST NETWORK is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.

The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.

In this short clip from the debut episode of “The Barb Wire,” John Carter of Jack Lewis Jewelers tells Barbara Palumbo about a meeting with his store’s marketing consultant — and one particular question he was asked — that changed the direction of his business.

Or catch the full podcast below.


THE BARB WIRE EPISODE 1: JOHN CARTER (59:21 MINUTES)


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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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