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Podcast Highlight: Jeweler Talks About the Question That Changed His Business Forever

He had never thought about his store from that perspective before.

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THE INSTORE PODCAST NETWORK is introducing a new podcast — The Barb Wire, created by host Barbara Palumbo, well-known jewelry industry blogger (Adornmentality.com, Whatsonherwrist.com), writer and speaker.

The mission of The Barb Wire is providing listeners with real conversations with key personalities in the jewelry industry. Aiming to avoid the arid nature of many instruction-oriented business podcasts and webinars, The Barb Wire instead offers engaging personal discussions with influential players shaping the future of jewelry retail.

In this short clip from the debut episode of “The Barb Wire,” John Carter of Jack Lewis Jewelers tells Barbara Palumbo about a meeting with his store’s marketing consultant — and one particular question he was asked — that changed the direction of his business.

Or catch the full podcast below.


THE BARB WIRE EPISODE 1: JOHN CARTER (59:21 MINUTES)


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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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