Press Releases

Pura Vida Launches Its Demi-Fine Collection

Featuring hypoallergenic sterling silver and 18k gold plating, each piece is artisan-made and unique.

Published

2 years ago

August 4, 2022

Press Releases

Pura Vida Launches Its Demi-Fine Collection

(PRESS RELEASE) Pura Vida just launched its first ever Demi-Fine Collection. Every Demi-Fine piece is carefully crafted by hand, giving you one-of-a-kind jewelry. Pura Vida’s design team focuses on creating pieces that feel timeless and can be worn for seasons to come. Instead of the here and now, they are pushing the boundaries of what’s currently trending. Demi-Fine is for those who love the real and natural.

The Demi fine collection is conveniently priced ranging from $40 – $50. Featuring hypoallergenic sterling silver and 18k gold plating, each piece is artisan-made and unique. Real gemstones including natural diamonds, white topaz, opal, and moonstone are featured across the collection. Treat yourself or someone special to a keepsake that will live on and look stunning.

For more information about Pura Vida’s Demi-Fine collection, click here.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”